Episodes

How often do you feel like you’re living your life for everyone else? Always showing up. Always giving. Always putting your own needs last. It’s easy to slip into that role without even realizing it — until one day you wake up and realize you’re not living as the main character in your own story. In this episode of Sales is NOT a Dirty Word, I’m joined by Jackie Roby, Relationship Mindset Coach and founder of Inspired Journey Consulting, to talk about what it really takes to step into your m...

At some point, every sales team has experienced a “sales diva” You know the type: the top-performing rep who plays by their own rules. They cherry-pick leads, dodge meetings, ignore the CRM, and expect special treatment because of past wins. It starts small and it’s a slippery slope into a toxic preferential culture that can hurt the other sales reps performers. In this episode of Sales is NOT a Dirty Word, I reveal why “sales divas” quietly destroy team culture, stall long-term growth, and k...

Most people think brand deals are only for influencers with millions of followers, but that couldn’t be further from the truth. This week on Sales is NOT a Dirty Word, I sit down with Justin Moore — sponsorship coach, author, and founder of Creator Wizard — to talk about how creators, experts, and entrepreneurs of all sizes can land sponsorships without selling their soul to shady managers or chasing viral fame. Justin has personally earned over $5 million in sponsorships, run an influencer ma...

A pitch deck can be your strongest sales tool or your biggest sales killer. The difference comes down to strategy. Although there is a pitch deck - it’s essential to ask strategic questions - not just “make sense?”, “sound good” or “have any questions”? Because deep, strategic questions are how you build important trust and gather necessary information to closing the deal. In this episode of Sales is NOT a Dirty Word, I break down the steps to creating a pitch deck that actually converts, inc...

Money talk can feel like stepping into a dark room barefoot… you never know what you’re about to step on. In this episode of Sales is NOT a Dirty Word, I sit down with Melissa Leon, a finance pro who has seen the real story behind hundreds of business and personal bank accounts. Spoiler: nobody has it all together, no matter how it looks from the outside. We cover: ✔ Why your business and personal finances are more connected than you think ✔ The most common “money closet” skeletons business...

You hired a sales team so you could focus on growing the business, not spend hours training, managing and baby sitting them. But if your team isn’t performing as well as you, the problem might not be them — it’s often how they’re being set up. In this episode of Sales is NOT a Dirty Word, I walk you through how to create a sales system that sets your team up for success — and why hustle culture is the fastest way to lose both money and people. You’ll hear: ✔ Why most sales teams experience h...

Ever wondered when is the right time to invest in paid advertising - or if it even makes sense for your business? And with AI shaking up search engines, is it getting harder to stand out? In this episode of Sales Is Not a Dirty Word, I sit down with John Horn, CEO of StubGroup, a marketing agency specializing in paid ads. John shares the smartest ways to use paid advertising, how to test your offers before scaling, and what AI’s takeover of search means for businesses. We break down when and...

Everything felt right. The call flowed. You were in sync. You leave the call feeling good. They smiled. You vibed. You follow up with your proposal and... crickets. Let’s talk about it. In this solo episode of Sales is NOT a Dirty Word, Aleasha breaks down the real reason promising sales calls end in ghosting. And it’s probably NOT what you think. This isn’t about needing a slicker pitch or chasing harder. It’s about trust. Clarity. And what happens when we mistake good vibes for green lig...

Tired of the same dated sales strategy? This podcast episode will blow your mind. In this episode of Sales Is Not a Dirty Word, I sit down with Dale Dupree, aka The Copier Warrior and founder of The Sales Rebellion, to talk about how embracing your uniqueness, building real relationships, and leading with creativity can transform your sales game. Dale shares his wild journey from being in a touring band to becoming a sales icon, and how he used unconventional tactics to dominate one of the tou...

If your sales strategy feels like putting on someone else’s pants that don’t fit you... that’s an important sign to pay attention to. You don’t need to become a sales bro to sell like a pro. Instead, you will naturally become a pro when you have a process that fits YOU. In this episode of Sales is Not a Dirty Word, I’m breaking down why one-size-fits-all sales advice makes service providers lose sales. Listen in to discover: ✔ How to tell the difference between fear and misalignment in sale...

Do you feel like you’re constantly adding more to your business - more offers, more tasks, more complexity - and still not growing the way you want? What if scaling wasn’t about doing more, and actually about doing LESS? In this episode of Sales Is Not a Dirty Word, I sit down with Jessica Miller, a business growth strategist who helps entrepreneurs double their revenue without adding extra workstreams or stress. Jessica shares how having a Hell Yes Offer - a single, binge-worthy offer that se...

If you’re alive and breathing, you probably haven’t been able to escape all the conversation about AI taking over the world. There have been some crazy predictions - including that AI will replace sales people. After 15+ years of experience in the sales space as well as many clients using AI in the sales space right now, I’ve got a lot to say on this topic. Listen in to Discover: Why AI-generated content and outreach feels so cringey The few places AI actually does help in sales without wre...

Are your marketing and sales strategies truly resonating with your audience - or are you unknowingly repelling potential clients? In this episode of Sales Is Not a Dirty Word, I sit down with Sam Pepin, CEO and co-founder of Corecentrica, a cutting-edge neuromarketing firm revolutionizing audience engagement and sales conversion. Sam shares how understanding the neuroscience behind decision-making can transform the way you approach sales, marketing, and client relationships. With a background...

In this solo episode of Sales Is Not a Dirty Word , Aleasha breaks down how culture impacts buying decisions, negotiation styles, and trust and how to adjust depending who you’re talking to. 💥 Whether you’re selling to people in the UK, Israel, India, Mexico or beyond - this episode will empower you to successfully work within different timelines and unwritten rules. You’ll discover: ✔️ The real reason Americans are okay talking about money (and Brits squirm) ✔️ Why aggressive negotiation ...

Did you know you inherited the way you deal with money from your family and friends? That means being wealthy or not is a CHOICE you can make. That “I’m bad with money” narrative? That’s not a personality trait. It’s conditioning. And in this episode of Sales Is Not a Dirty Word , licensed psychotherapist, best-selling author, and all-around badass Joyce Marter is back to help you shift it - for good. We’re talking about why your relationship with money might feel like sabotage on repeat, h...

Are your proposals making people excited to buy - or just confusing the hell out of them? In this solo episode of Sales Is Not a Dirty Word , Aleasha dives into one of the biggest mistakes service providers make in sales: focusing too much on what they do (aka the steak) instead of the transformation their clients want (aka the sizzle 🔥). Whether you're a marketing pro, coach, consultant, or service-based business owner, this episode will increase your sales. Aleasha shows you how to e...

Ever feel like you're playing small in life or business? In this episode of Sales Is Not a Dirty Word , I sit down with Israel Duran, a sought-after business growth strategist, speaker, and trainer, to uncover the four-step formula for creating impact and generational wealth. Israel shares his wild journey from struggling with self-doubt and a near-death experience to building a thriving business and coaching leaders worldwide. If you’ve ever wondered how to turn your skills into a purpose-dr...

Think introverts can’t sell? Think again. Being the loudest in the room has never been the secret to great sales - being the most attuned to the person you’re talking to is. In this solo episode of Sales Is Not a Dirty Word, I’m breaking down why introverts are often the best people to crush it in sales - even if they’ve been told otherwise. If you’ve ever felt “bad at small talk”, too awkward, or too drained after conversations to be “good at sales,” this one is for you. You’ll find out why some of the top performing reps on corporate teams where I worked I were the soft-spoken ones - and how their lowkey style built more trust, faster. Listen in to discover: ✔️ Why being drained by people doesn’t mean you’re bad at sales - it’s a clue to your secret sauce ✔️ The natural superpowers introverts bring to sales (empathy, curiosity, pattern-interrupt energy) ✔️What to do with those non verbal cues you’re always picking up on ✔️ How to go deeper in sales conversations without feeling like…

Struggling with broken systems, team confusion, or SOPs no one follows? In this episode of Sales Is Not a Dirty Word, operations strategist Gwen Bortner shares how to fix your business systems, improve delegation, and finally build scalable operations - especially if you’re a creative or visionary entrepreneur who hates rigid structure. Gwen brings insights from 40+ industries and decades of experience helping women create sustainable success without burnout. If you’ve ever thought, “I’m not ...

Let’s be honest - economic uncertainty can make even the most confident service providers second-guess everything. Sales feel shaky, buyers seem more cautious, and suddenly you’re wondering if now’s the time to go silent or discount your rates just to survive. The short answer - don’t!! There are still plenty of sales to be made. In this solo episode of Sales Is Not a Dirty Word, I’m talking about how to actually increase your conversions during uncertain times by strategically positioning wha...

Sick of feeling like scaling means selling out? Growing your business shouldn’t come with a side of chaos and compromise - but that’s exactly where so many founders get stuck. What if building a dream team and creating sustainable systems could feel just as aligned as your mission? In this episode of Sales Is Not a Dirty Word, I sit down with Jessika Phillips - founder of NOW Marketing Group and queen of relationship marketing - to talk about how she built a 7-figure agency rooted in authentici...

Let’s be real - most prospects don’t know what they actually need. They come in hot asking for “everything,” on a budget built for... maybe one thing. And too often, service providers stretch themselves thin trying to deliver it all - hello, burnout and resentment. In this solo episode of Sales Is Not a Dirty Word, I break down how to guide your clients toward the right packages without lowering your prices, people-pleasing, or packing your offers with stuff you secretly hate doing. This one’s ...

Is your business struggling to attract and retain top talent? The problem might not be the employees - it might be your company culture. In this episode of Sales Is Not a Dirty Word, I sit down with Ethan Chazin, a business growth coach specializing in employee-first strategies that drive profits. Ethan has spent 35 years proving that happy, motivated employees create unstoppable businesses. He breaks down why traditional fear-based management is dead and how today’s most successful companies ...

Many times your first sales meeting is NOT with the decision maker or CEO at a company. That means your sales strategy needs to be different in that initial meeting in order to get the final meeting with the REAL decision maker. In this solo episode of Sales is NOT a Dirty Word, I reveal why winning over internal stakeholders - like a CMO, Ops Lead, or HR Director - is the key to closing the deal. If you want a powerful internal champion that makes the CEO say yes, you’ve got to address the u...