Episodes

Do you need to quit your job to start a business? Nope. In this episode of Sales Is Not a Dirty Word, I talk with Delaney Thompson, co-founder of Bahia AI, about how she built a successful company before leaving her 9-to-5. From selling cars to launching a smoothie shop to running an AI-powered recruiting business, Delaney has done it all—and she’s sharing what worked (and what didn’t). If you’ve been holding back on starting your own thing because you’re not sure where to start, this episode ...

Everyone focuses on their ideal audience and misses the huge opportunity lying in their ANTI audience. So, when you’ve got tons of leads and no one is buying, the problem often isn’t your offer—it’s who you’re selling to. In this episode of Sales Is Not a Dirty Word, I break down why defining your “anti-audience” is the key to making sales easier, faster, and more profitable. When you get crystal clear on who is not a fit for your offer, two things happen: 1️⃣ You stop wasting time on bad-fit...

Are you using LinkedIn to its full potential, or just blending into the noise? In this episode of Sales Is Not a Dirty Word, I sit down with Bob Woods, LinkedIn expert and social selling strategist at Social Sales Link, to discuss how sales professionals and entrepreneurs can use LinkedIn to build authentic relationships and drive business growth—without resorting to spammy tactics. Bob has been leveraging LinkedIn for sales since the platform’s early days and has trained sales teams at top co...

Are you unknowingly pushing potential clients away? Most salespeople battle objections at the end of the conversation—when it’s too late. But what if you could prevent objections before they happen? In this episode of Sales Is Not a Dirty Word, I break down why traditional sales strategies fail and how to spot hidden objections early, so you can close more deals effortlessly. You’ll learn: ✔️ Why saving objections for the end kills your close rate – and what to do instead ✔️ How to recognize...

Are you stuck in patterns that don’t serve you, wondering why you can’t break free no matter how hard you try? In this episode of Sales Is Not a Dirty Word, I sit down with Andrew Anderson—renowned coach, master practitioner of NLP, and international bestselling author—to uncover the hidden power of the subconscious mind and how it shapes our reality. Andrew has spent over a decade helping entrepreneurs and executives unlock their full potential by rewiring deep-seated beliefs. We dive into th...

Are your sales and marketing teams actually working together—or just pointing fingers? In this episode of Sales Is Not a Dirty Word, I break down why sales and marketing misalignment is costing businesses serious money and how you can fix it. Whether you're leading a sales team or a solopreneur working with a marketing agency, ensuring these two areas are in sync can dramatically increase conversions. Having managed multiple sales teams and marketing efforts, I’ve seen firsthand how small shif...

Are you building a business or just creating another demanding job? In this episode of Sales Is Not a Dirty Word, I sit down with John T. Meyer, entrepreneur and founder of No More Solo, to break down what it really takes to grow a service-based business—without losing your freedom. John has built and exited multiple seven-figure businesses, and now he coaches solopreneurs on how to scale smarter, not harder. We talk about why hustling alone is a trap, how to break free from the revenue roller...

Do you feel like your sales conversations are all over the place? In this episode of Sales Is Not a Dirty Word, I break down the essentials of creating a personalized and effective sales strategy. From prequalifying leads to structuring conversations that convert, I’m sharing actionable tips to take your sales game to the next level. I discuss the importance of aligning your strategy with your personality and why generic scripts often fail. This episode is packed with advice to help you simplif...

Feeling like your ADHD is running your business (instead of you running your business)? In this candid conversation, brain engineer ST Rappaport shares how to transform what you thought were ADHD "limitations" into your greatest entrepreneurial strengths - no medication required. Listen in to discover: 👉 Why traditional time management advice makes things worse 👉 How to stop avoiding the "mess" and start thriving 👉 A simple 5-10 minute daily exercise that improves prioritization 👉 Why your...

Ever feel like you're slowly dying by “connection calls” and “virtual coffee chats”? 🖤 You’re investing all this time “networking” with nothing to show for it - it’s incredibly frustrating! And a tale as old as time, really. That’s why I love Meghann Conter’s approach so much. As the CEO of The Dames and Forbes contributor, she started with networking burnout and has nailed down a strategy that has led her to build a thriving global community of 6-8 figure female business owners. She leads wi...

Are your sales conversations going long and feeling more like lectures than anything else? If you’re lecturing, I can promise that no one is buying. So, all of the “value” you feel like you’re giving will be for nothing. In this episode I break down clearly what to do instead with tactical examples from one of my clients. In this episode we explore: Why your expertise might be overwhelming your prospects (and losing sales) How to let your prospects discover your value on their own Simple q...

Every service provider faces that moment when a prospect mentions they're "shopping around" - and how you handle it can make or break your business growth strategy. Your instinct might be to trash talk the competition or desperately explain why you're better - but there's a much more effective (and in integrity) approach. Listen in to discover: ✨ Customer retention strategies that start before they're even clients ✨ How to do competitive analysis WITH your prospect - without compromising you...

Using the same strategy for B2B and B2C audiences can cause a BIG, bad difference in your sales. It’s a prime example of how one size definitely doesn't fit all when it comes to sales strategy. In this revealing episode, I'm breaking down the crucial differences between selling to businesses versus consumers - and why getting it wrong could be costing you deals. Listen in as we dive into: 👉The hidden psychology that drives business vs consumer buying decisions 👉Why that popular sales strate...

One of THE most overlooked lead generation approaches is quizzes. Even when people implement this tactic, they’re missing big opportunities by creating boring quizzes no one wants to take. In this game-changing episode, I'm joined by the brilliant Alefiya Karaki, a funnel strategist and conversion copywriter who's cracked the code for creating quizzes that people can't resist taking AND sharing with others. In this episode, we dive into: 👉 Why most quizzes fail (and how to avoid the common p...

Does your company hire 5 salespeople and expect to keep 1? Do you “throw your reps in” to sink or swim? This episode might just save you an immeasurable amount of time, money, and stress. Today, we're diving into the often-overlooked difference between a salesperson and a sales strategist. It's not just fancy jargon – this distinction could be the key to unlocking your company's true sales potential. In this eye-opening episode, we explore: 👉The crucial skills gap between selling and strate...

Ever feel like you're one curveball away from total chaos? Buckle up because this episode is your secret weapon against the unexpected. Join me as I sit down with Margaret Cascio, a seasoned expert with over 20 years of corporate leadership experience. We're diving deep into the art of future-proofing your business without losing your mind (or your shirt). In this episode, we explore: How to transition from “winging it” to plans for both the expected and unexpected Real-life examples of tu...

Objections don’t always come in the form of “I have a concern and this is it.” A lot of times they come in the form of questions and most people miss them entirely. Instead, they just answer the question and it’s a massive missed opportunity that costs a lot of sales. So, if you've ever left a sales call thinking, "They didn't have any objections, they just needed to think about it," then this episode is for you. In this episode we’ll dive into: Why objections rarely sound like objections a...

Ever feel like cold calling is as outdated as a flip phone? In this eye-opening episode, I'm joined by Anna Morgan, founder of Career BFF, to challenge everything you thought you knew about cold calling. If you aren’t getting the results you want with emails and LinkedIn messages, this might be the alternative you need. In this episode, we're diving into: Why your cold calls might be falling flat (and how to fix it) The secret sauce that turns a cold call into a warm conversation How to st...

Ever been on the receiving end of a sales pitch that felt like a time warp to the 1980s? I recently heard about a timeshare pitch that went so spectacularly wrong, it inspired this whole episode. Today, we're diving into why those dated, aggressive sales tactics are absolute poison for your business in 2024. This is a wake-up call you don't want to miss. Here's a taste of what you’ll hear about: Why your cultural IQ might be the secret weapon you're neglecting The timeless sales strategy t...

Do you struggle with identifying what is unique about you and your brand? Or how to use AI in a way that saves you time instead of giving you boring, beige robot content? Then this extremely actionable episode is for you. In it, I dive deep with video marketing expert Molly Mahoney to reveal how entrepreneurs can identify their unique voice and then program AI to create content using that voice. Molly’s approach to messaging is innovative and gets results. Listen in to discover: A powerful ...

Some people overvalue the importance of being attractive in order to have a high sales conversion rate. Being attractive undeniably can give you a leg up in all kinds of life circumstances. When it comes to sales though, it’s not always in the way you would think. Listen in to discover: Why being "swole" isn't the sales superpower you might think it is The unexpected downsides of relying too heavily on your looks What trait trumps physical attractiveness in building client trust How to av...

Ever feel like you're doing all the “right” things but you seem to be getting nowhere? The issue is often lying beneath the surface - in your unconscious mind. In this episode, I sit down with Bri Seeley, an accomplished TEDx speaker and award-winning businesswoman known as the entrepreneur coach, to explore how aligning your identity with your business goals can unlock your true potential. We break down the powerful impact of subconscious programming on your success and why the identity you ...

Are things finally clicking with your sales and it’s time to bring in someone to support you in fulfilling, selling, or both? This episode is for you! It’s a classic chicken and egg scenario. Do you bring on fulfillment to anticipate sales or bring on sales and stretch fulfillment first? It’s a scenario I’ve witnessed many times that can propel a business to the next level or set them back another few years. Listen in to discover: What the classic scenario looks like for businesses in a gro...

Masterminds have become increasingly popular and with that, the quality of them has significantly declined. Whether you’re looking to start your own mastermind or find one that’s the right fit, there are some incredibly important things to consider that most people miss. In this episode, I chat with Dustin Riechmann, the brains behind creating the 7-Figure Leap Mastermind, about how to create and identify the perfect mastermind group for your entrepreneurial journey. We’ll dive into the essen...