How to Turn Small Sales Into Six Figure Contracts

You just got off a great discovery call. You can already see everything you could fix, every opportunity they’re missing, and the massive result you could create together.

So you put all of it into a $100,000 or $150,000 proposal, present your big vision, and wait for them to say yes.

Instead, they disappear.

The problem isn’t necessarily your pricing or the value of your work. A brand-new prospect simply doesn’t know if you’re full of shit yet.

So, asking them to commit to a massive engagement before you’ve delivered anything means asking them to take on a level of risk most buyers aren’t comfortable with.

In this newest episode of Sales is NOT a Dirty Word, I’m breaking down why ambitious proposals often stall, why emailing the proposal makes it even easier for prospects to ghost you, and how to create a smaller first offer that gives the client a real result without devaluing your expertise.

Because the goal is a long term client and a big proposal - and that’s more likely to happen when you earn trust first.

Listen in to discover:

• Why a prospect can believe in your solution and still reject the proposal
• What buyers are really evaluating when you ask them to approve a large investment
• How to create a smaller first offer without discounting or diminishing your work
• The discovery questions you need answered before structuring your proposal
• Why a well-designed first engagement can lead to longer and more profitable client relationships

If your proposals keep stalling after you email them over, you probably don’t need a more persistent follow-up sequence. You need to understand what’s making the initial decision feel too risky.

Book a sales call audit call with me, and we’ll find out where your sales process is losing the deal:

https://calendly.com/aleasha/salesteam-levelup

You can also take the Sales Personality Assessment to uncover your natural sales strengths and learn how to use them instead of forcing tactics that don’t fit you:

https://assessment.aleashabahr.com/salespersonality

00:00 – Why I don’t email sales proposals
01:40 – The mistake behind $100K and $150K proposals
02:10 – Why new prospects are afraid of getting burned
02:35 – Selling one small win that can stand on its own
03:15 – Why retention and upselling beat constant client acquisition
04:40 – The two definitions of success your proposal must address
06:00 – Why giant proposals keep great service providers from getting hired
06:25 – Making the first investment easier to say yes to
07:00 – What a valuable standalone offer can look like
08:00 – Building an intentional upsell process
08:25 – Why simple proposals convert better than buzzword-heavy decks

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