How to Do Cold Outreach Right

Have you heard that sales is a numbers game?

It is - if you treat people like numbers. That’s the ineffective way most people do cold outreach and the reason why everyone dreads it.

However, if you do cold outreach well - you’ll get a surprisingly positive response with very little effort.

It’s all about being intentional which is what I cover in this week’s episode with live examples.

Listen in to discover:

• Identifying whether you need quantity or quality in your lead gen.
• Pre-research that creates positive response from cold outreach.
• Including storytelling to make your cold pitch stand out.
• Empathy as a crucial (and often forgotten) element of effective cold outreach.
• How to effectively follow up in your cold outreach without saying the same thing repeatedly like “just checking in”, for example.