The Truth About Paid Ads & AI’s Impact on Search

Ever wondered when is the right time to invest in paid advertising - or if it even makes sense for your business? 

And with AI shaking up search engines, is it getting harder to stand out?

In this episode of Sales Is Not a Dirty Word, I sit down with John Horn, CEO of StubGroup, a marketing agency specializing in paid ads. 

John shares the smartest ways to use paid advertising, how to test your offers before scaling, and what AI’s takeover of search means for businesses.

We break down when and how to run paid ads effectively, what budget you really need, and whether AI-generated search results will impact ad costs. 

Plus, we dive into the future of digital marketing, including why authenticity is more important than ever in a world flooded with automation.

In this episode, you’ll learn:

• When to start running paid ads and how to test offers effectively.
• The right benchmarks and runway for paid ad spend to work.
• How AI-generated search results are changing the game for organic AND paid search.
• How businesses can still stand out by focusing on real human connection through their ads.

👉 Want to run paid ads the smart way? Check out StubGroup.com for more insights from John!

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