The Language Patterns That Undermine Trust in Sales
After reviewing hundreds of sales calls, there are phrases people use in sales conversations that quietly sabotage the sale.
The intention is usually to be polite. However, on an unconscious level, they erode trust, clarity, and authority.
Buyers do not need more politeness. They need clarity. And a confused mind always says no.
In this episode of Sales Is Not a Dirty Word, I break down the most common language patterns I hear people unintentionally use on sales calls that make buyers hesitate or mentally check out.
These are habits people use without realizing it, and once you hear them, you cannot unhear them.
Phrases like “I think,” “kind of,” “maybe,” and “does that make sense?” weaken credibility and create confusion.
You will also learn why the fear of overpromising often causes service providers to undersell themselves. That fear shows up in language, and buyers feel it immediately.
Inside this episode, discover:
• How uncertain language creates buyer doubt
• Why confusion, not price, stops sales from closing
• What confident, experience-based authority sounds like
• How to ask check-in questions that create clarity
If you want direct feedback on where your language may be costing you sales, book a Sales Level Up Call:
https://calendly.com/aleasha/salesteam-levelup
Because the problem many times isn’t your offer - it’s your language.
03:10 Why saying “I think” undermines authority
04:25 How soft language creates buyer hesitation
05:40 Why “does that make sense?” causes confusion
06:55 Confusion vs price as the real reason deals stall
08:05 Opinion language vs experience based authority
09:15 How fear of overpromising leads to underselling
10:25 What buyers actually need instead of politeness
11:30 Final thoughts on clarity, confidence, and trust
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Connect With Aleasha:
Website - https://aleashabahr.com/
LinkedIn - https://www.linkedin.com/in/aleashabahr/
YouTube - https://www.youtube.com/@aleashaba
